Hammons Supply Company

Founded in 1972, Hammons Supply Company brand began with its original logo created from the hand-painted sign on the front of their first warehouse (still there). The logo holds deep sentimental value as well as brand equity, reflecting the company’s long-standing history.

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On a project like this our job is to honor the history and authenticity of their original logo while modernizing it to better align with the company’s growth aspirations. The brand refresh involved cleaning up alignment of letters and small imperfections from the original logo to enhance its visual impact. We also designed a secondary logo, offering a more playful side of the brand. It provides additional options for marketing and merchandising opportunities, ensuring the brand could be effectively utilized across a variety of touchpints while maintaining consistency and recognition.